Israel-Premier Tech Team Faces Sponsorship Crisis
From：
Tech Company Date：11-21 51 Belong to：Industry Trends
Announcement Date: November 7, 2025
Core News: Canadian company Premier Tech abruptly terminated its co-title sponsorship of the Israel-Premier Tech (IPT) cycling team, effective immediately. The company cited "the sponsorship's core value being overshadowed" despite the team's recent decision to remove all references to Israel from its branding for 2026.
Impact: The team, which was set to return to the WorldTour in 2026 after three seasons at ProTeam level, now faces severe financial uncertainty. Several key riders, including Eritrean star Biniam Girmay, have indicated they will likely leave. Factor Bikes has also announced it will end its equipment sponsorship in January 2026.
Core News: Canadian company Premier Tech abruptly terminated its co-title sponsorship of the Israel-Premier Tech (IPT) cycling team, effective immediately. The company cited "the sponsorship's core value being overshadowed" despite the team's recent decision to remove all references to Israel from its branding for 2026.
Impact: The team, which was set to return to the WorldTour in 2026 after three seasons at ProTeam level, now faces severe financial uncertainty. Several key riders, including Eritrean star Biniam Girmay, have indicated they will likely leave. Factor Bikes has also announced it will end its equipment sponsorship in January 2026.
